Episode 147 – Turning Data in Stories with Neil Callanan
How do businesses do good while doing well? What if brands could prove that activism doesn’t just inspire—it sells? Neil Callanan is the founder of LooseGrip and creator of the Grasp Impact Framework, helping mission-driven companies measure how their campaigns move culture, grow commerce, and fuel real-world change. For more than 15 years, Neil has shown leaders how to tie values to measurable ROI. He’s here to share why the best marketing isn’t just about clicks, but about creating stories that customers rally behind. Patrick chats with Neil about turning data into brand stories (internally AND externally) for socially-minded, purpose-driven businesses and nonprofits alike.
Visit www.loosegrip.net or www.graspyourimpact.com for more information
